How To Make Attention-Grabbing Business Reception Signage
If you have a business and you are looking to grab the attention of your potential clients, then you should make sure to you grab their attention right from the reception area. This is because your reception area is the place that most people interact with first, even before using your brand or service. Therefore, you should ensure that your business reception signage is as enticing as possible to make your brand appealing. We all know that first impressions matter a lot and it is where many people decide on whether you are a serious brand or not. Therefore, the following tips will go a long way ensuring that you grab the attention of your prospective clients right from the reception area by the use of signage.
Lighting
Light is known to enhance the look of signage as it is the perfect way of grabbing the attention of a lot of people. This makes the signage a lot easier to notice; hence ensure that your message is passed across effectively. There are many ways you can use light to grab the attention of your prospective clients depending on the general lighting of the reception area. It is, therefore, very important to look for a professional signage company that will make sure that the type of lighting installed in the signage is enough to grab attention and that it is also not too much to irritate people’s eyes.
Font
When designing custom signs, it is important to note that there are hundreds of fonts you can choose from. You may find some fonts looking more unique and beautiful than others; however, they may also be a little hard to read. The best thing for you as a company is to choose a font that is known to be easy to read and one with unnecessary loops. Spacing is also paramount when choosing the right font. There should be just enough space to make it easier to read the words. The font should also not be very small. Therefore, to grab peoples’ attention, you should make sure that you come up with a beautiful and attractive font that is also easy to read.
Less is more
When it comes to communicating your message to clients, you should make sure that you do not come out as boring. Therefore, the lesser the words you use, the better for you. This is because most people will immediately lose interest in your reception signage after finding out that they have to read through a lot of text to understand your intended message. It is vital to make sure that your business reception signage only focuses on the main message to be passed across to your clients and try as much as possible to avoid any unnecessary words.
Colour
Colours are known to be one of the most effective ways we can use to grab the attention of people. In this case, brighter colours tend to attract more attention as compared to dull colours. However, when selecting colours for your business reception signage, then you should make sure that you come up with a colour that does not shout too much and one that will help you stay true to your brand. Choose two to three colours to use on your signage and one of them should be dominant than the rest to ensure you have a good colour combination.
Be unique
If you are looking for an attention-grabbing business reception signage, then you should also consider standing out from the rest of your competitors. Try and find some of the most unique and rare materials you can use for your signage. This is another sure way that will help you in drawing a good number of potential customers towards your business.
