In this densely branded world, differentiating yourself from so many competitors can be very difficult. If you are expanding out of your home office and opening your store to the public, you must constantly find ways to evolve and make your business attractive to potential customers. By implementing strategies that make your storefront attractive to your customers, you are more likely to keep them interested and come back for your products in the future.
People who live within a five-mile radius of a location see store signs 50 to 60 times a month. And, since the sign is active 24 hours a day, 7 days a week, 365 days a year, it constantly promotes the company. A custom-wrapped work vehicle parked on the street is a good way to find the right electrician for projects around the house. An A-shaped sign outside a church reminds people to sign up for an upcoming Vacation Bible School. A flag on the outside of a favorite restaurant lets people know there are delivery and takeout.
Simply put, signs connect people to the services and products they want and need. Vinage Customs wants to help businesses use the power of signage to reach customers.
Here are five tips to make your storefront signage stand out.
Be true to your brand.
Depending on your brand’s effect on people, please do your best to incorporate it into your storefront design. For example, if your brand sets a fun tone with your customers, try integrating it into the store’s look. The design should always capture the overall aesthetic of your brand. To attract people, grab their attention and make them curious about your products, you must ensure that the display of the products behind the glass windows and the signs erected in the front of your store look high-end and accurately represent selling. Have a mix of each type of your products on display so customers are aware of the various items on offer.
Get creative with your signage.
Since your signage is the first thing customers see as they walk into your store, you need to make sure it is both eye-catching and of high quality so that it lasts. Consider if you can be more imaginative with your signage by thinking outside the box. You can use some bistro lights to make your signs stand out and make them brighter than others. Be innovative about it to get people to turn around at any time of the day. It is always recommended to hire a sign company that can help you design your sign. Look online to find the best one. For example, if you are based in Melbourne, search online for a Melbourne sign company, or you can just simply look for storefront signage near me that offers excellent services when creating store signs. There should be quite a few solid options wherever you are.
Display some products in the form of signages at the entrance
People who pass by your store will be more curious about your products if you display some samples outside. If you sell clothes, for example, you can dress a dummy in your best-selling clothing sample and put it right outside your door. You can also take clothes to rack outside so people can browse your wares a bit. It is an excellent opportunity for people to know what you are selling without doing as much. As they say, “Let your product do the talking.”
Don’t overdo it.
Making the storefront stand out from the rest of the stores can ultimately cause us to get carried away at times. So, to avoid overdoing it, make your design as simple as possible. Your goal is to attract attention with minor detail. You don’t have to fill every inch of your storefront with stuff.
Know your customers.
While you can make a great sign without doing your research, it would be more beneficial to know what your customers want. Know your target market, and don’t just post a design because, in the end, you want to know who your real customers are.