10 Mistakes Most People Make When Making Signage
When you need to implement any type of signage you need to consider a variety of factors. Some of these factors will help you to complete your task successfully, while others need to be avoided. But there are certain mistakes that most people make when making signage that could definitely be avoided. And to not fall in the trap of committing such mistakes, here’s a list to pay attention to!
1. Not paying attention to the light
Light is more important than you can imagine. If your light is not good enough, your sign will be hard to read or even be seen by your clients. This is why you need to make sure that your sign receives proper light even during the night, by adding artificial light sources to it or right next to it.
2. Decide the spacing and size ahead of time
Before starting to work on the letters of a sign, you need to measure the place where the sign will be put at. Besides the fact that your letters should fit in that space, there should also be a free space around them to ease the reading. Get familiar with the general norms regarding letter height to viewing distance and apply it as much as possible.
3. Don’t load your logo more than you need to
Some people want to end up with such a great sign that they overdo it. Adding unnecessary shapes, graphics, colours or even patterns to your sign will only distract your audience from the main idea. When it comes to signage, less is more!
4. Pay attention to not place your letters backwards or upside down
The most important thing to pay attention to is the way you place your letters. Try not to place them in a wrong way because this will ruin all your effort.
5. Signs that are placed in the wrong location
When it comes to signage, location is everything. By choosing the right location you make sure that your sign is being noticed and therefore, it has a chance to attract the audience. If you choose the location wrong, you will not get the effects, you want out of your sign, even if it is a high-quality sign.
6. Adding too many details to your logo
Details might or might not be necessary. But as a general rule, the text of your sign should be simple and to the point. People that are interested in your message will not hesitate to look or ask for more details themselves. So, you won’t have to add all those extra details to your logo.
7. Colours
Try to find colours that go well with one another. And don’t overload your banner with more colours than it should have. Choosing the right combination of colours will be pleasant to the eye and attract the right type of attention.
8. Too much improvisation
Many people make a good plan for their signage but once they start working on it they start to improvise as well. It is best to stick to your plan and implement your sign just the way you intended to, rather than take spontaneous decisions that might be very risky.
9. Missing the “catchy” aspect
The most important idea of good signage is probably being a catchy sign. If your sign is not observed by your target audience that it missed its purpose. Try to create a sign that will not only catch the attention of your audience, but it will also intrigue people to know more!
10. Trying too hard
And last but not least, don’t be one of those people who try so hard that they miss the natural aspect of the signage. Keep it simple and try to use words that sound as natural to your target audience as possible. Remember that it is very important for people to relate to your sign and not find it unnatural.
