7 Hacks to Make the Best Digital Signage in 2020
The way most people shop nowadays largely depends on how businesses or stores present themselves from the outside and also from the inside. This has led to the emergence of a lot of applications that are currently used by businesses to make their signage in order to attract as many clients as possible. However, just having the correct application does not guarantee that you will end up with great digital signage. Here some hacks you can use to make the best digital signage in 2020.
1. Be simple
Most business people are usually tempted to go for spectacular or eye-catching signage to make their businesses stand out from the rest. However, since most people opt for this tactic, it becomes difficult to stand out from your competitors. It will, therefore, be best to choose signage that is simple, clean and communicates your message in the easiest way possible. The main focus should be on the readability of your content. You should make sure that it is readable from almost all angles.
2. Look for an editor
It is also very important to look for someone who can proofread or edit your signage. This is because it is very easy for an outside eye to identify any slight mistakes and suggest the improvements you should make. The material should also not be proofread by anyone. Ensure you find a professional who can give you expert advice that will be beneficial to your brand
3. Avoid too much text
No one likes to read through a large amount of text to understand why your business or brand is different from the others to decide whether to opt for your brand or not. Most people will notice the brand that uses as fewer words as possible. At the same time communicating the intended message. Therefore, when creating the message, you should ensure that you avoid too many words and where possible, use images instead of text. This goes a long way in attracting the attention of your clients.
4. Keep it in motion
Many people are likely to notice something that is in motion as opposed to one that is stagnant. Therefore, any content that you use in your signage should feature some kind of motion like animations or simple live videos that will ensure that your clients are engaged and at the same time learning more about your brand.
5. Consider your mixing content
If you want to avoid boring your prospective clients with just one type of content in your signage, you should consider mixing it up. This ensures that you grab as much attention as possible because most people will be curious to see what else you have to offer. You can mix promotional information with other things like customer testimonials, advertising a new product and even include live social media feeds.
6. Entertain your clients
Signage doesn’t mean that you only have to sell or advertise your brands. It can also be used to entertain your customers and at the same time promoting content. Consider including some exciting but short and funny videos that focus on your business niche to keep your clients entertained while waiting for services. However, you should also make sure that the material is family-friendly to avoid irritating some people.
7. Answer FAQs
Most businesses have a tendency of getting the same questions every day from different clients. One of the best ways in reducing the number of these frequently asked questions is by answering them via your signage. This also saves time that would be used to answer some of these questions.